Campaigns kick off to position Kerala as an ideal wedding destination

The state’s wedding destination campaigns are expected to be carried out before the current financial year draws to a close

An ambitious bid to transform Kerala as a preferred wedding destination has been kicked off by the Kerala Tourism department. In this regard, financial sanction for three projects involving a total outlay of Rs 2.86 crore has been okayed.

The money will be utilised to begin digital and airport-based marketing campaigns to promote the state as an ideal wedding destination, highlighting its huge potential in this highly promising segment.

The three projects, namely Destination Wedding Campaign – Airports Translites at a cost of Rs 1,39,24,000, Destination Wedding Campaign – Social media, Google search & Display ads, at a cost of Rs 39,33,334, and Promotion of Destination Wedding Microsite at an outlay of Rs 30,09,000, will focus on the state’s inherent strengths that make it a global wedding destination.

Huge potential for Kerala as ideal wedding destination

These campaigns are expected to be carried out before the current financial year draws to a close.  According to Kerala’s Tourism Minister P A Mohamed Riyas, Kerala has huge potential to emerge as an ideal wedding destination and it is going to be a major segment of our tourism. This is why the state tourism department is going ahead with a massive marketing campaign to position the state as an ideal Wedding Destination, he said.

Under the ‘Destination Wedding Campaign – Airports Translites’ project, attractive digital display screens highlighting the state’s attractions will be installed at the country’s five major airports – Delhi, Mumbai, Bengaluru, Hyderabad, and Ahmedabad, showcasing Kerala’s strengths as a charming wedding destination before global travellers.

Meanwhile the ‘Destination Wedding Microsite’ project’ will have e-brochures prepared with eye-catching pictures of ideal wedding destinations and content in both English and Hindi. Also, online promotion of e-brochures and web pages will be done via Google ads.

Promotions at an outlay of Rs 2.86 crore

The ‘Destination Wedding Campaign – Social media, Google Search and display ads’ project seeks to give greater visibility through digital media to the unique ambience that Kerala offers as a wedding destination and make them easily accessible for searchers.

The campaigns will highlight Kerala’s enchanting natural beauty, rollicking beaches, serene backwaters, perfect weather and exquisite cuisine that make the state the best destination in the country for tying the knot. The state was recently voted as the Best Wedding Destination by readers of Travel+Leisure India and South Asia magazine.

Sanjeev Ramachandran

A journalist with 23 years of experience, Sanjeev has worked with reputed media houses such as Business Standard, The Ne More »

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