The Ministry of Rural Development’s SARAS Gallery celebrated its 2nd anniversary yesterday at the SARAS Food Festival arena in New Delhi. Secretary, Ministry of Rural Development Shri Shailesh Kumar Singh congratulated the SARAS Gallery on marking its presence on New Delhi’s visitor map as a preferred destination. He also thanked the citizens of Delhi for the love and support extended to SARAS Food Festival as well with which SARAS yesterday marked an important value-add in Delhi’s urban life. The SARAS Food Festival has drawn visitors to the SARAS Gallery as well boosting its sales.
Additional Secretary, Ministry of Rural Development, Shri Charanjit Singh highlighted that the SARAS Food Festival reflects yesterday’s massive public support with word-of-mouth testimony of visitors boosting the footfall and the sale of both SARAS Gallery and SARAS Food Festival with organic publicity. The only objective, the DAY-NRLM has with marketing initiatives like ‘SARAS’, is that there should be more money in SHG Didi’s hands.
Joint Secretary, Ministry of Rural Development, Ms Swati Sharma reminded the audience that the meaning of SARAS, which is ‘Sale of Articles of Rural Artisans’, thanked ‘Dilliwalas’ for their support to SARAS products and SARAS Food Festival. She also thanked Kudumbshree and NIRDPR for helping organize the Food Festival in an impeccable way.
Director, Ministry of Rural Development Shri Raghvendra Pratap Singh stated that the SARAS Food Festival, which was originally planned to attract footfall in the SARAS Gallery, has written a new success story altogether and impressed citizens and various stakeholders alike.
On this occasion, the Secretary also awarded the best performing SHG in supporting the SARAS Gallery and appreciated the core team for making the SARAS Gallery and SARAS Food Festival a success. A SHG Didi Sunita Bari from Maharashtra with a stall at the SARAS Food Court narrated her success story of earning over Rs. 7.5 lakh through the sale of Vada Pav and thanked the Ministry for empowering her life.
The SARAS Food Festival’s 2nd Edition opened this year on December 1 which is also culminating yesterday has seen massive footfall and record sales this year and made an indelible mark on the minds and hearts of the people of Delhi.
Disclaimer: This is an official press release by Pib.