Welcome to DigPu: Empowering Digital Publishers with Sustainable Revenue Streams
Since our inception in 2018, DigPu has been dedicated to helping digital news publishers around the world by introducing new and sustainable revenue sources. We’re here to ensure your news platform not only survives but thrives. Here’s how we make a difference:
1. Distribute Branded Content Effortlessly
DigPu specializes in the distribution of branded content, press releases, and corporate achievements from startups, MSMEs, and large corporations. By publishing this content on your platform, you unlock a regular income stream. Our RSS feed keeps your website updated with a diverse mix of general news, tech updates, finance, and business articles from across the globe.
2. Amplify Your Original News Content Globally
We help you showcase your unique content to a global audience. With DigPu, your original news stories can reach readers worldwide, enhancing your platform’s visibility and credibility. We deliver fresh and relevant content from top news publishers, directly to your inbox or website via our RSS feed.
3. Access High-Quality News Content
Through our partnership with over 700 journalists in 90 global locations, DigPu provides your platform with high-quality, original content from reputable sources, including research firms, mainstream publishers, bloggers, and journalists. This content is delivered straight to your website via RSS feeds, boosting your site’s traffic, subscriber base, and overall revenue.
A Global Network of Trust
We proudly collaborate with over 3,000 clients worldwide. Here’s how our process works:
- Content Curation: Integrate our RSS feed into your news portal.
- Revenue Generation: Your income is determined by factors such as Domain Authority (DA), Domain Rankings (DR), site traffic, popularity, and search visibility.
Benefits for Publishers
Regular Income:
We help our partners generate additional revenue by distributing branded content and high-quality news.
Traffic and Subscription Growth:
By partnering with DigPu, you can expect significant growth in traffic and subscriptions, driven by our carefully curated content and strategic distribution network. For example, our collaboration with the Hindustan Times Group in 2019 resulted in a dramatic increase in their monthly traffic—from 27 million to 55 million within just three months.
Our Esteemed Partnerships
Since 2018, we have built an extensive network of regional and mainstream digital news publishers. By 2019, we had established partnerships with 55 Indian regional digital publishers, alongside major names like:
- Hindustan Times Group: Hindustan Times, LiveMint, Live Hindustan, HT Bangla, HT Punjabi, Desi Martini.
- Network18 Media and Investments Ltd: News18, Money Control, First Post, Forbes India.
- Indian Express Group of Channels: Indian Express, Financial Express, Loksatta, Jansatta.
- Times of India Group
- Khaleej Times (UAE)
In 2024, we are associated with over 500 digital news publishers, 700 newspapers, 75YouTube channels and 2500 bloggers worldwide. These collaborations are a testament to our commitment to promoting the digital news industry.
Addressing the Industry Challenge: Developers vs. Realistic News Publishers
In recent years, the media industry has faced a peculiar dilemma: news channels run by technical experts often generate more revenue from news content, sponsored articles, and advertisements than those dedicated to actual reporting and journalism. Developers are outpacing traditional news publishers in monetization, leaving many genuine journalism outlets struggling to stay afloat.
At DigPu, we recognize this challenge and are here to support news outlets like yours in continuing vital ground reporting, without compromising on growth or revenue.
How We Support News Publishers
- Branded Content Distribution: We provide a consistent revenue stream by distributing branded content to publishers globally.
- Banner Advertising: Our impression-based banner ads are designed to maintain low bounce rates and high engagement, increasing your ad revenue threefold compared to CPC models.
- Native Advertising: Our upcoming native advertisement program promises payouts 20% higher than other platforms, ensuring ads that align with your editorial standards.
Content That Meets Today’s Challenges
Providing in-depth news coverage while managing tight budgets is no easy task. DigPu delivers trusted content quickly and affordably, ensuring your audience always has access to the news they demand.
Join Us in Promoting True Journalism
Despite the challenges journalism faces today, especially with the rise of tech-driven news platforms, we remain committed to supporting authentic journalism. With DigPu, you can focus on ground reporting while we help you grow your platform and revenue.