Kerala IT body, Tata Elxsi join hands to initiate road safety sensitisation

GTech, the industry body of IT companies in Kerala partners the Tata firm to drive road safety awareness

As part of its many social outreach initiatives, the Group of Technology Companies in Kerala (GTech), which is the industry body of information technology companies in Kerala, has joined hands with Tata firm Tata Elxsi, to sensitize the youth in the country on the topic of road safety. An app has also been unveiled to drive awareness in this regard.

‘Defensive Driving Tata STRIVE’, the newly launched Android app contains a 24-episode web series, each of 5-minutes duration, titled ‘Badthi Ka Naam Gaadi’. This will which will be made available nationally on the social media.

Novel idea banks on web series on road safety

Pursuing a novel idea, the web series features Bollywood actor Vijay Raaz interviewing ghosts of road accident victims, followed by a quiz of 10 questions each in English and various Indian languages. Through the videos, viewers are sensitised to various situations which are known to be the most common causes of road accidents in the country.

Participants who qualify, get an e-certificate signed by the Government of Kerala Transport Department and CEO Tata STRIVE. The app will be promoted extensively through the schools and colleges across the country.

Part of GTech’s social outreach initiatives

 “GTech, as part of its social outreach initiatives, gives importance to matters of public interest. More than 16,000 lives have been lost on the roads in Kerala alone from 2018 to April 2022, majority of whom are young people. This sensitization drive, in partnership with one of the most trusted business houses in India, is yet another demonstration of the commitment of the Kerala IT industry to the socio-economic welfare of the community of the state” said VK Mathews, Chairman, Gtech.

The pan-Kerala launch of the app was inaugurated by Dr Rajasree M S, Vice Chancellor, APJ Abdul Kalam Technological University in the presence of Biju Prabhakar, Transport Secretary, Government of Kerala.

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Sanjeev Ramachandran

A journalist with 23 years of experience, Sanjeev has worked with reputed media houses such as Business Standard, The Ne More »

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