MX Takatak’s exclusive partnership with Madam Chief Minister, Red and Eeswaran

MX Takatak has entered an exclusive partnership with these highly anticipated Bollywood movies as short video partner.

Mumbai, India —

The short video platform MX Takatak was ranked 4th amongst the Breakout Social Apps 2020 in terms of Monthly Active Users in India, as per the recent State Of Mobile 2021 report by App Annie. MX Takatak has emerged as a close-knit community of a large number of content creators.

This young homegrown content creation platform went up the popularity ladder in a very short span of time. It has become an industry leader in the short video app category and appeals to most Gen Z millennials with 100 Mn+ monthly active users.

Short videos are the latest fad all across the internet. Content creators, celebrities and fans have jumped in this arena alike. Therefore, MX Takatak has entered into a collaboration with highly anticipated Bollywood movies as well as popular South Indian movies. It is the exclusive short video partner for ‘Madam Chief Minister’, ‘Red’ and ‘Eeswaran’.

The movie ‘Madam Chief Minister’ stars Richa Chadha in the titular role of a woman who rises above all odds to become the Chief Minister. It also features Akshay Oberoi, Manav Kaul and Saurabh Shukla in pivotal roles. Madam Chief Minister marks the second collaboration of MX TakaTak with T-Series Films, after the coming of age comedy – Indoo Ki Jawani.

MX Takatak's exclusive partnership with Madam Chief Minister, Red and Eeswaran - Digpu News

Among the top 10 high engagement marks, Bengaluru and Chennai have a strong presence. In light of this, the association between Mx Takatak and South Indian blockbusters further helps the popular short video platform to increase its strong existing user base.

The action thriller film ‘Red’ directed by Kishore Tirumala, stars Ram Pothineni in a double role. Red is a telugu film featuring Nivetha Pethuraj and Amritha Aiyer in pivotal roles, which was released on 14th January 2021.

Mx Takatak has also marked its debut Tamil partnership with the film ‘Eeswaran’ starring Silambarasn and Nidhi Agarwal. Eeswaran is directed by Suseenthiran.

MX Takatak's exclusive partnership with Madam Chief Minister, Red and Eeswaran - Digpu News

With an aim to provide MX Takatak creators with a plethora of new opportunities, the platform is looking forward to more such collaborations in the future.

The short video app has shown immense growth in terms of users, time spent on the app. It is the preferred platform for content creators across the country.

Among other accolades that MX Takatak has received, the app has also been named the #1 app in the list of Top Free Genuine Apps and the Best Fun App 2020 by Google Play Store.

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Also Read: For me, there is nothing greater than being a part of MX Takatak Fame House, says Rizwan Khan, Fame House Participant

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