NVIDIA Holoscan for Media: Redefining Live Broadcast with AI-Powered, Software-Defined Solutions

As the media industry shifts towards software-defined infrastructure, NVIDIA’s Holoscan for Media emerges as a game-changer, providing an advanced platform designed to streamline live media production. NVIDIA Holoscan for Media, now available in limited capacity, integrates live media and AI capabilities on a unified infrastructure. This enables companies in broadcast, sports, and streaming industries to repurpose their existing hardware to run both live media and AI applications seamlessly.

A Unified Platform for Live Media Innovation

The Holoscan for Media platform is an all-encompassing solution that brings together applications from a wide range of established and emerging vendors. From AI captioning, live graphics, vision mixing, playout servers, and multiviewers to encoding, decoding, and transcoding, the platform provides a unified foundation for diverse live media applications. Additionally, the platform supports Networked Media Open Specifications (NMOS) controllers, with continuous expansion anticipated in the coming months.

One of the platform’s key strengths is its ability to optimize the development process for media applications, simplifying the integration of emerging technologies and reducing R&D expenditures. Holoscan for Media is built on internet protocol (IP) standards such as ST 2110 and is designed to meet the stringent density and compliance requirements of live broadcast environments.

The platform also includes essential services like Precision Time Protocol (PTP) and NMOS, ensuring interoperability and manageability in high-pressure production settings. This makes Holoscan for Media a crucial player in enhancing both the production and delivery of live media content.

Industry Support and Adoption

NVIDIA Holoscan for Media has garnered support from a growing ecosystem of partners who share a vision for the future of live media production. Companies such as Beamr, Harmonic, Pebble, Qvest, RAVEL, RT Software, Speechmatics, and Spicy Mango are embracing this technology to elevate their live media workflows.

Sharon Carmel, CEO of Beamr, expressed enthusiasm for the platform’s potential, stating, “The Holoscan for Media platform leverages the powerful integration of live video and AI. This integration, accelerated by NVIDIA computing, aligns naturally with Beamr’s advanced video technology and products. We are confident that our Holoscan for Media application will significantly enhance media pipeline performance by optimizing 4K p60 live video streams with high efficiency.”

Qvest, a global leader in technology and business consulting, also sees the potential for innovation through the platform. Christophe Ponsart, executive vice president at Qvest, highlighted the advantages of NVIDIA’s developer-friendly ecosystem, saying, “NVIDIA is laying the foundation for software-defined broadcast, enhancing live media with expansive compute capabilities and a developer-friendly ecosystem. This empowers Qvest to rapidly innovate, using our deep industry expertise and customer relationships to make a meaningful impact.”

Red Hat, another industry giant, recognizes the benefits of using Holoscan for Media on its Kubernetes-powered hybrid cloud platform. Gino Grano, global vice president at Red Hat, noted, “NVIDIA Holoscan for Media, using the power of Red Hat OpenShift, delivers a scalable, cloud-native platform for next-generation live media applications. With this enterprise-grade open-source solution, cable and broadcast companies can benefit from more seamless deployments and management of media applications, delivering enhanced flexibility and performance across environments.”

Speechmatics, a leading provider of speech AI technology, is also capitalizing on this opportunity, becoming the first speech-to-text provider on Holoscan for Media. David Agmen-Smith, director of product at Speechmatics, emphasized the platform’s efficiency, saying, “The combination allows lightning-quick and highly accurate captions to be broadcast with incredible ease.”

Conclusion

NVIDIA Holoscan for Media is redefining the future of live media and video pipelines by offering a powerful, flexible, and scalable platform that integrates AI and live media capabilities. With strong industry backing and a growing ecosystem of partners, Holoscan for Media is poised to become a cornerstone of next-generation media production and delivery, setting new standards for innovation and performance in the industry.