Software solution from Kerala tech firm IBS to power Singapore-based lifestyle cruise brand

Cruise brand Resorts World Cruises inks strategic deal with IBS Software

Kerala-based technology company IBS Software, which has been serving a slew of global companies who have adopted its tech solutions, has made yet another addition to the list. Resorts World Cruises, a recently launched Asian luxury and dynamic lifestyle cruise brand, has signed a strategic deal with IBS Software.

As part of the deal, Resorts World Cruises will deploy IBS solutions to offer its customers a digital and enriched shopping experience. With this partnership, Resorts World Cruises intends to roll out highly personalized offers and promotions to its travel advisors and guests, be flexible to accommodate their unique needs and ensure that each trip is distinctive and more rewarding.

IBS’ iTravel Cruise deployed at Resorts World Cruises

An IBS Software source said that Resorts World Cruises has implemented iTravel Cruise Enterprise Reservation, the Kerala based company’s next-generation guest-centric cruise reservation system. The platform has been developed to redefine how cruise lines package and deliver services in response to ever-changing traveller demands, and transform back-end operations.

Resorts World Cruises launched on June 15, 2022, from Marina Bay in Singapore, starting with two-three night cruises. It will deliver the ultimate cruise adventure aboard the Genting Dream, the first ship of a planned fleet that are ‘Resorts Cruising at Seas’, expanding the Resorts Brand from land experiences, which number 46 properties, 8 countries, 4 continents and 80 million visitors a year, to the seas of the world.

“As a new dynamic lifestyle cruise brand, Resorts World Cruises is committed towards equipping itself with a modern, fully digital landscape to increase efficiency and implement transformational service to meet the evolving demands of today’s consumers”, said Michael Goh, President of Resorts World Cruises. The flexibility of iTravel Cruise platform and its future roadmap, along with an excellent partnership approach, made IBS Software the ideal choice for the Singapore firm.

Hotel chains, resorts commencing cruise operations

According to Asish Koshy, VP and Head of Tour & Cruise Industry Solutions at IBS Software, the company has been increasingly witnessing a trend whereby high-end hotel chains and resorts are commencing cruise operations. The unique advantage for them is having an existing loyal customer base who would be nothing short of thrilled to embark on its favourite leisure brand’s new property. iTravel Cruise, the software solution from IBS, will enable Resorts World Cruises to digitally connect and personalize engagement with guests throughout the trip lifecycle.

 Powering digital transformation for a new era of cruising, iTravel Product Suite allows cruise lines to finally put a digital strategy in place to engage with guests at every step of the trip lifecycle, including technology at the planning, shopping, port, on-trip, and post-trip phases.

Sanjeev Ramachandran

A journalist with 23 years of experience, Sanjeev has worked with reputed media houses such as Business Standard, The Ne More »

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