Entrepreneurs

Scripting success with a slew of sustainable products under one roof

Mystaa, which claims to be the country’s first ever fully sustainable marketplace, has been curating a range of products and brands under a single umbrella.

Sustainable products are the order of the day, and a slew of organisations are treading the planet-friendly route towards sustainability. The need for sustainable innovations has spurred many a market player to try out the green path, and many of them have scripted success.

Among them is Mystaa, which claims to be the country’s first ever fully sustainable marketplace, and the company has been curating a range of products and brands under a single umbrella.

Conceived during the latter part of year 2022, Mystaa was born as brainchild of Pratibha, a conscious living advocate. The platform brings together India’s most sustainable and utility brands under one roof with utmost ease. Currently, Mystaa has more than fifty brands in a portfolio of more than 2000, in the arenas of fashion, food, skin care, beauty, pet care, home decor, home care, and kids toys.

Eco-friendly, sustainable, conscious products

Mystaa was created with the aim of proving to be a breath of fresh air in the current-day consumption oriented world. The realisation that, customers don’t have easy access to affordable or inexpensive options that help them reduce their environmental impact and carbon footprint, has made Mystaa make this possible in a very noble manner.

With the country still warming up to the shift towards vegan at the moment, Mystaa looks to create eco-friendly, sustainable and conscious products, with the aim of making all the people realise that mindful living can be an extension of their existing lives. With upcoming new age brands, this process is only getting simplified, a communication from Mystaa said.

Tier 2, 3 cities markets being tappped

Strictly made in India and brought to the sales racks after a thorough evaluation of its environmental impact, fair trade practices, ethical sourcing, production and employment policies, the products from Mystaa look towards being an answer to issues such as non-availability of sustainable products across tier 2-tier 3 cities.

Sanjeev Ramachandran

A journalist with 23 years of experience, Sanjeev has worked with reputed media houses such as Business Standard, The Ne More »

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