The festival of Holi is all about celebrating and playing colours with your loved ones, and the colours and the happiness fade when your loved ones are in a faraway land. But this year, the world’s second most downloaded short video app Likee was committed to bridge the gap and ensure that the hues of Holi reach your close ones, irrespective of the geographical constraint. The pioneering short video platform by Singapore-based BIGO Technology Pte Ltd introduced an innovative campaign, with #LikeeHoliHai2020 – the best possible gift for any user on the platform.
This latest offering by Likee helped communicate and transmit the real feel of Holi colours through mobile phones. Hence, Likee ensured that not just your wishes, but even the gulal on your palms reached those who are in a far-away land.
The campaign also came as a boon for many, who were compelled to cancel their travel plans in the wake of the coronavirus menace. The fear and the challenges associated with the disease certainly marred the Holi fervour for many, who were forced to cancel their travel plans. While there wasn’t any mean to get them home physically, Likee ensured that their Holi was full of colours and fun.
The special feature also came to the rescue of people who are scared of colours. While they continued trying all the tricks in the book to escape, Likee played the ‘friend’ who would help their loved ones smear their faces with colours.
The idea behind introducing the campaign was to provide a platform for safe Holi and bring your near and dear ones closer to you, at least virtually. The special Holi campaign is just another feather in the hat of Likee, which often comes up with unique offerings for its users. So this Holi was a Likee Holi, adding colours to lives of those who are far away.