Vi brings added thrust on gaming for customers as it inks deal with Nazara Technologies
In its bid to offer novel gaming avenues on its platform, telecom major Vodafone Idea Limited today has ushered in a slew of new games for gaming enthusiasts. The new offering comes courtesy of a partnership Vi has inked with Nazara Technologies, a diversified gaming and sports media company based in the country.
Vi believes that the deep-integrated association with Nazara will give its customers access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games. Vi Games on the Vi App offers an immersive gaming experience with more than 1200 Android and HTML5 based mobile games across 10 popular genres such as Action, Adventure, Arcade, Casual, Education, Fun, Puzzle, Racing, Sports and Strategy.
Gaming among largest segments in entertainment
Going by a FICCI-EY report, gaming has become one of the biggest segments in the entertainment category, and is estimated to cross 500 million users by the end of 2022 in India. It is the most popular choice for fun and relaxation by Indian consumers and is expected to garner even higher share in the time and money spent by users over next few years. Besides a Deloitte and CII report titled ‘Digital Reset: Touching a billion Indians’ has indicated that the national average time spent by Indian consumers on online gaming is over four hours.
Vi has stated that it has been seeing a significant uptake of gaming consumption in India with more than 95 percent of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment.
Vi lines up gaming as major focus area
The company sees gaming as a major focus area of its digital content strategy and looks at building a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers.
The telecom major’s partnership with Nazara Technologies is expected to enhance the gaming experience being offered to its consumers through a wide range of exclusive games available on the Vi app.
