Honeymoon Holidays campaign lined up by Kerala towards tourism revival

State show cases love songs to woo couples as part of Honeymoon Holidays

Travellers to Kerala love the state for its greenery and its destinations nestled amidst clean air. The state tourism department, which had been bogged down by the consecutive waves of the Covid 19 pandemic, is looking towards revival in a major manner. And to this effect, a variety of measures have been initiated of late.

As part of the revival plan, Kerala Tourism is now looking at promoting the state as a safe and glamorous honeymoon destination.  Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro video songs to lure honeymooners from across the world to the state.

Honeymoon Holidays and love songs

As part of the campaign, the Department of Tourism, Government of Kerala, has produced a music album titled ‘Love is in the air’, featuring eight micro love songs with each song having a duration under one minute.

KT has released the songs on its social media pages to promote Kerala as a prime and perfect honeymoon destination.

Sung by the popular folk/indie band When Chai Met Toast, the micro love songs videos have already got around one lakh views collectively. Besides, the audio songs reached more than 75 lakh people across the country through multiple music platforms like Spotify, Gaana, Hungama, JioSaavan and Wynk etc.

Social media campaign to woo honeymooners

Pitching the campaign on Valentine’s Day, KT announced a contest for its social media followers to create reels using the lyrical video micro love songs released on KT’s social media pages. The best reels will win a free trip across Kerala.

The campaign, ‘Honeymoon Holidays’, was originally unveiled after the second wave of Covid-19 and the subsequent travel relaxations. It was temporarily shelved after the pandemic’s third wave started.

Sanjeev Ramachandran

A journalist with 23 years of experience, Sanjeev has worked with reputed media houses such as Business Standard, The Ne More »
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