Quibi launched apps for Apple TV, Android TV and Fire TV
Short-form streaming platform Quibi has rolled out apps for Apple TV, Android TV and Fire TV.
According to sources, these apps follow Quibi’s ongoing attempts to get more eyes on its content after launching as a mobile-only app. The company first made the content more shareable in May and followed that soon after with AirPlay and Chromecast support.
A new report in The Information claims that co-founder Jeffrey Katzenberg has attempted to sell Quibi’s programming to Facebook and NBCUniversal while telling others he may have to shut down the company entirely.
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While it was launched back in April, Quibi was supposed to be a mobile-only experience, with an investment of some $1.8 billion in short-form television shows featuring Chrissy Teigen, J-Lo, LeBron James, and Steven Spielberg. The launch of short-form video service for consuming content on the go during the midst of the pandemic did not help Quibi to have a successful launch.
Quibi has struggled to scale since its launch, dealing with a lackluster reaction to its first collection of content and a drop in subscribers after its 90-day trial offered at launch ended.