The dissemination of Prime Minister Narendra Modi’s ‘Viksit Bharat Sampark’ WhatsApp campaign has stirred controversy as non-Indian recipients join the dialogue, prompting concerns about accountability and fairness, particularly in the context of upcoming elections.
The campaign, which seeks support and suggestions for building a ‘Viksit Bharat‘ (developed India), has reached beyond Indian borders, surprising many recipients who are not residents or citizens of India. Individuals from Pakistan, Dubai, and Britain, including a Dubai-based Pakistani journalist named Asma Zain and a British resident of Dubai, Fahad Siddiqui, have reported receiving the message on their WhatsApp numbers.
Expressing astonishment, Asma Zain questioned the appropriateness of soliciting ideas from non-Indians, while Fahad Siddiqui initially assumed the message pertained to his professional engagements in India, highlighting the confusion surrounding the outreach.
Furthermore, reports indicate that several Emiratis have also received the letter, adding to the diversity of recipients beyond India’s borders. This unexpected global reach underscores the effectiveness of Modi’s marketing strategies and his ability to engage diverse audiences.
However, the inclusion of non-Indian recipients has raised significant concerns, with opposition figures such as TMC MP Saket Gokhale questioning the potential violation of the model code of conduct and the use of state funds for electioneering.
Moreover, the lack of regulation surrounding micro-targeting and social media influence by the Election Commission of India exacerbates worries about the fairness and integrity of electoral processes. The Commission’s perceived inaction sends a troubling message about the permissibility of political parties leveraging digital tools and state resources without adequate oversight.
In light of these developments, it is imperative for regulatory bodies and political stakeholders to address these issues promptly to uphold the integrity of democratic elections in India and ensure fairness and accountability in election communication.