{"id":9209,"date":"2019-11-15T18:49:21","date_gmt":"2019-11-15T13:19:21","guid":{"rendered":"https:\/\/digpu.com\/?p=9209"},"modified":"2020-01-03T18:49:03","modified_gmt":"2020-01-03T13:19:03","slug":"leaping-up-the-learning-curve","status":"publish","type":"post","link":"https:\/\/digpu.com\/business-and-finance\/leaping-up-the-learning-curve","title":{"rendered":"LEAPING UP THE LEARNING CURVE"},"content":{"rendered":"\n
Akshat Malik, CEO& Director, ClickOnCare<\/em><\/p>\n\n\n\n New Delhi, India, November 15, 2019 —<\/p>\n\n\n\n Akshat Malik, CEO&\nDirector, started an online\nsales enterprise, ClickOnCare (COC), under a proprietorship format, in 2013. After trying out a market place model, he quickly iterated to close in on a niche market in the wellness\nspace, with Cosmeceuticals, Derma Care and Nutrition products. Today, the company is a market leader in terms of sales in its domain. Bootstrapped and profitable, the company has a full-time employee\nstrength of around a 100 people.<\/p>\n\n\n\n An\navid golfer, a national level shooter and a HAM radio enthusiast, Akshat has\nbeen transforming the Cosmeceutical,\nDerma & Nutraceutical online business enhancing the reach of the pharma\nindustry. Currently, alongside ClickOnCare, he holds non-functional\nmanagement roles with PRAN, a content management house and Dravina Invest, a firm specializing in wealth management and family office businesses.<\/p>\n\n\n\n Akshat takes us through his eventful journey, which represents a veritable case study in the Speciality Personal Care Industry in India.<\/p>\n\n\n\n After a career with ING Vysya Bank, what motivated you to get into\nthe online retailing\nof Cosmeceuticals, Derma Care and Nutrition products, without any\nbackground in sales\nor e-commerce?<\/strong><\/p>\n\n\n\n I\nstarted off my career with ING Vysya Bank, looking after the liabilities section. But in my spare time,\nI would help out with counter sales and billing\nat a local pharmacy. ftat made me realise the potential of pharma-related retail and I started out as a seller\non Ebay and Facebook,\nwith a few wellness products – Glucometers, Digital BP Monitors and\nWhey Supplements. I explored various\naspects of the business \u2013 right\nfrom the impact of the macro- economy and logistics to how to optimise Data & Content\nfor Customer Acquisition. <\/p>\n\n\n\n fte selling experience on Ebay and Facebook, especially the response I received from Facebook, made me realise the potential in this space.<\/p>\n\n\n\n