{"id":131889,"date":"2023-01-05T11:32:22","date_gmt":"2023-01-05T06:02:22","guid":{"rendered":"https:\/\/digpu.com\/?p=131889"},"modified":"2023-01-05T11:32:45","modified_gmt":"2023-01-05T06:02:45","slug":"kerala-wedding-destination","status":"publish","type":"post","link":"https:\/\/digpu.com\/travel-with-digpu\/kerala-wedding-destination","title":{"rendered":"Campaigns kick off to position Kerala as an ideal wedding destination"},"content":{"rendered":"\n
An ambitious bid to transform Kerala as a preferred wedding destination has been kicked off by the Kerala Tourism department. In this regard, financial sanction for three projects involving a total outlay of Rs 2.86 crore has been okayed.<\/p>\n\n\n\n
The money will be utilised to begin digital and airport-based marketing campaigns to promote the state as an ideal wedding destination, highlighting its huge potential in this highly promising segment.<\/p>\n\n\n\n
The three projects, namely Destination Wedding Campaign – Airports Translites at a cost of Rs 1,39,24,000, Destination Wedding Campaign – Social media, Google search & Display ads, at a cost of Rs 39,33,334, and Promotion of Destination Wedding Microsite at an outlay of Rs 30,09,000, will focus on the state\u2019s inherent strengths that make it a global wedding destination.<\/p>\n\n\n\n